Logo Design
Brand Identity
Package Design
Advertising
Brand Identity
Package Design
Advertising
Proto Spice is a branding and advertising case study on the relationship between food and people. While most spice companies market their products towards enhancing the flavor in food; Proto Spice takes it a step further by marketing its products towards the concept of "familiarity" and the memories you create while cooking food with your loved ones.
![](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/09a11b7a-bea9-4f95-8529-1209bb55f2be_rw_1920.jpg?h=a05a20b4cdbfff5158e75b97c38acc0e)
![](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/78a841cc-37df-495d-b5da-a52f6251f5fe_rw_1200.jpg?h=a23a7cbc9c939e75bbff94cb45c1fd42)
![](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/86649147-ce87-489c-b721-34b988598729_rw_1200.jpg?h=6db16fa57f81a00031178c7f80452e73)
![](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/f3e818d5-4fe9-4835-8609-7b6f4d8e8526_rw_3840.png?h=560063339d40f07eb1bd4aa809452a8a)
![](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/926c2f6d-318a-444e-b45e-5e5ec3f9051a_rw_1200.jpg?h=1892eaa0051654667c90e2eac393f2af)
See some of the process of the brand below.
![Original Idea](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/7a0f3185-2ce6-456a-9c7e-35e8d05a4805_rw_1920.png?h=6af39b4d861cfe9cb9712eb968e0a621)
Original Idea
![Notes and Logo Sketches](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/4dbc812c-b401-4618-9d10-c97de90bcc9b_rw_600.png?h=07897eade871257cce81c3c1ac80e8a3)
Notes and Logo Sketches
![Package Sketches 1](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/fd87c3d7-9a5e-4747-ba85-90a0e81a0325_rw_1920.png?h=1fafd10dd469526c723f2284303d4236)
Package Sketches 1
![Package Sketches 2](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/9c9c22a1-dcc4-46f1-9455-595794344d83_rw_1920.png?h=782f54b423504c81094bbe85cc14e84e)
Package Sketches 2
![Persona 1](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/b8715c08-afbb-410c-a39e-66001f7c5d2d_rw_3840.png?h=959d2abd57b0dad001daf572473f7ef7)
Persona 1
![Persona 2](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/be576e8b-ad07-4ae2-826c-e53a223b7356_rw_3840.png?h=72803fac2a07807f2385fac3e9fea6b8)
Persona 2
![Digital Sketches](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/1ab05ea1-878c-49d5-a70b-9c592b956811_rw_3840.png?h=82c56d89904fb03f0cd01375e02bafa0)
Digital Sketches
![Digital Sketches](https://cdn.myportfolio.com/4816fb9d-a3ea-4080-bd71-881355d60752/d8f4bfbe-3d8f-4c4f-9207-6705afefbc36_rw_3840.png?h=c8b97e3b01a13042a58dc052214ebebf)