Logo Design
Brand Identity
Package Design
Advertising
Brand Identity
Package Design
Advertising
Proto Spice is a branding and advertising case study on the relationship between food and people. While most spice companies market their products towards enhancing the flavor in food; Proto Spice takes it a step further by marketing its products towards the concept of "familiarity" and the memories you create while cooking food with your loved ones.
See some of the process of the brand below.
Original Idea
Notes and Logo Sketches
Package Sketches 1
Package Sketches 2
Persona 1
Persona 2
Digital Sketches
