Advertising
Typography
Conceptual
Typography
Conceptual
I took a Yellow Pages ad and elevated it into an experimental ad that may be found in a magazine. Visual code from the information of the ad was extracted and incorporated into the design. In this case the visual code being, a "collector of oils". This code was pushed further in the design using scientific imagery.
See the process of the ad below.
Original Yellow Pages ad
Notes
Sketches for the grease tags
Early Iteration 1
Early Iteration 2
